Barbasol Shaving Cream Ad: Polly Glycol Wins Again ! from 1940's

Description

This is an
Barbasol Shaving Cream Ad
.
Hard to Find Early Pages!
Great Artwork!
This
was cut from the original newspaper Sunday comics section of
1930's -1950's.
Size
: 7.5 x 15 inches (Third Full Page).
Paper
: Some light tanning/wear, otherwise: Excellent! Bright Colors!
Pulled from loose sections!
(Please Check Scans)
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!
(USA) .00 International
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.
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. Check out my other auctions for more great vintage Comicstrips and Paper Dolls.
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*Fantastic Pages for Display and Framing!
Barbasol
From Wikipedia, the free encyclopedia
Barbasol
Type
Shaving cream
Manufacturer
Barbasol LLC
Country of origin
United States
Introduced
1919
; 98 years ago
Variants
Original, Soothing Aloe, Sensitive Skin, Arctic Chill, Pacific Rush, Mountain Blast, Skin Conditioner and Therapeutic
Website
barbasol
.com
Barbasol
is an
American
brand of
shaving cream
,
aftershave
, and disposable
razors
created by
MIT
Professor Frank Shields in 1919 in
Indianapolis
. It is currently owned by
Perio, Inc
.
[1]
Contents
[
hide
]
1
Invention
2
Brand history
2.1
Napco Corporation
2.2
The Barbasol Company
2.3
Pfizer
2.4
Perio, Inc.
3
Advertising
3.1
Early advertising
3.2
Singin' Sam, the Barbasol Man
3.3
Recent advertising
4
American icon
5
North American distribution
6
References
7
External links
Invention
[
edit
]
MIT
Professor Frank Shields set out to create a product that would provide for a less irritating shave. In 1919, he succeeded with the invention of Barbasol – a shaving cream that did not have to be worked into a lather. The original formula was a thick lotion and is most closely related to the modern Barbasol Non-Aerosol Therapeutic Shave Cream.
Overseas Special for members of the Military supplied by Barbasol
Brand history
[
edit
]
Photo of new Barbasol can design
Napco Corporation
[
edit
]
Barbasol was first manufactured under the Napco Corporation name, a company Frank Shields started before inventing Barbasol. After the shaving cream sales increased, they outgrew Napco and The Barbasol Company was created.
The Barbasol Company
[
edit
]
Frank Shields established The Barbasol Company in 1920, which owned the brand for 42 years. In the mid-1950s, design engineer Robert P. Kaplan of Rochester, NY invented and patented the first aerosol shaving cream can, and the Barbasol Company changed the formula from the thick cream in a tube to the soft, fluffy foam familiar in the aerosol cans today. The can design mimicked a
barber's pole
, and is still the
trademark
design used today.
Pfizer
[
edit
]
In 1962,
Pfizer
bought The Barbasol Company and brought Barbasol in the portfolio. During this time, they developed many additional versions of Barbasol to complement the original formulation, including Soothing
Aloe
, Skin Conditioner, Sensitive Skin, Extra Protection, Cool
Menthol
and Lemon Lime.
As gels became popular, Pfizer created gel versions of Barbasol in the Original, Soothing Aloe, Sensitive Skin, and Extra Protection varieties.
In the 1980s, Pfizer made Barbasol Glide Stick, a deodorant.
By the 1990s, Barbasol
brand equity
had diminished. Sales had slowed. Pfizer, primarily a
pharmaceutical company
, looked to sell the brand.
Perio, Inc.
[
edit
]
Perio bought the Barbasol brand from Pfizer in 2001 and has since been attempting to revitalize it.
Perio consolidated the Barbasol line to Original, Soothing Aloe, and Skin Conditioner, and added Pacific Rush.
A non-aerosol cream that simulated the original product was created in 2003, but was reformulated to the Barbasol Non-Aerosol Therapeutic Shave Cream in 2006 (Pfizer also had a similar simulation of the original Barbasol cream, but discontinued it in 1999).
Recently, Barbasol released Sensitive Skin, Mountain Blast (a new fragrance), and Arctic Chill (menthol) to its line of shaving creams. Several
aftershave
products have also been introduced under the Barbasol
brand name
. More recently, Barbasol has introduced disposable razors in twin-blade, three-blade, and six-blade versions.
Barbasol's market share continues to grow, with one in four men now using it.
[2]
Perio is based in Dublin, Ohio.
Advertising
[
edit
]
Early advertising
[
edit
]
Barbasol became a very popular shaving cream after its introduction. Throughout the 1920s and 1930s, many print
advertisements
were used to support its growth. Many of the print ads featured men and women in situations that would be considered
risqué
for their time.
The company also used several famous spokesmen throughout the years, including actor
Douglas Fairbanks, Jr.
, star baseball players
Babe Ruth
and
Rogers Hornsby
, as well as football legend
Knute Rockne
.
[3]
[4]
In 1938, Barbasol sponsored a car in the
Indianapolis 500
, and painted it to look like a tube of the cream. Driven by
George Bailey
, the car made it to lap 166 of 200 before suffering clutch problems. The following year, the Barbasol car finished in tenth place.
[5]
The team got involved as a sponsor in the
NASCAR
Busch Series
in the late 1990s, sponsoring Dick Bown's team and drivers Chuck and Jim Bown, Jim Sauter, and Greg Biffle in eleven races in 1996, then going to
Akins Motorsports
and drivers
Glenn Allen, Jr.
and
Elton Sawyer
starting in 1997.
The tagline throughout this time was "No brush, no lather, no rub in."
[6]
Singin' Sam, the Barbasol Man
[
edit
]
One of the most
nostalgic
figures in Barbasol's history was
Singin' Sam the Barbasol Man
, whose real name Harry Frankel.
[7]
Frankel got his start as a
vaudevillian
, and eventually became the spokesperson for a
lawnmower
company and began broadcasting out of
Cincinnati
. The Barbasol Company soon heard him and, in 1931, signed him on as Singin' Sam the Barbasol Man, where he made famous the Barbasol
jingle
, "Barbasol, Barbasol ... No brush, no lather, no rub-in ... Wet your
razor
, then begin."
Recent advertising
[
edit
]
Barbasol's recent advertising is hardly as suggestive as its 1920s counterparts. Many television ads from 2001 to 2009 have featured a close-call situation, followed by one person saying "Close shave!" and another person responding with "Better buy Barbasol!"
Recently, the "close shave" double entendre has been replaced with the more patriotic tagline "Close Shave America, Close Shave Barbasol." (This can be heard, for example, on the Fred Thompson Show radio podcast). The related advertising relies less on tongue-in-cheek humor and associates the brand more with a warm, homey feeling.
In February 2012, Barbasol signed a five-year agreement with
Major League Soccer
side
Columbus Crew
that would see the brand become the club's shirt sponsor.
[8]
Barbasol is a main sponsor of radio network
Westwood One
, with its radio commercials (most of which featured former
NFL
quarterback
Boomer Esiason
) being heard during sporting events broadcast on Westwood One.
[9]
The
Barbasol Championship
is a professional golf tournament scheduled that was played for the first time on the
PGA Tour
in 2015 as an alternative event for the
2015 Open Championship
. The tournament is played on the Grand National course of the
Robert Trent Jones Golf Trail
in
Opelika, Alabama
Barbasol has recently begun to create a distinct social media presence, including Twitter-based sweepstakes.
Given the 1993 film
Jurassic Park
features an
embryo cryopreservation
container hidden in a modified Barbasol can, the brand was used to market the 2015 sequel
Jurassic World
. Special dinosaur-themed cans were released,
[10]
along with a promotion offering a trip to an
archaeological excavation
in Wyoming.
[11]
American icon
[
edit
]
Barbasol's longevity in the American marketplace has made it an unmistakable icon for shaving. It is often the representative for a can of shaving cream, simply for its recognizable packaging, and can be seen in such movies as
Jurassic Park
,
Dead Men Don't Wear Plaid
, and
Evan Almighty
.
In the 1950s
musical
Guys and Dolls
, the character Benny Southstreet sings, "When a lazy slob takes a goody steady job, And he smells from
Vitalis
and Barbasol..." as a metaphor for a man cleaning himself up to retain a woman's affections.
In the 1998 musical satire,
Reefer Madness
, the character Mr. Poppy sings, "Sometimes men would come to call who stank of sin and Barbasol, they'd ask kids if they felt at all like having themselves a few kicks!" in reference to the product's popularity during the 1930s, in which the show is set.
The 2008
American Idol
winner
David Cook
's second single is titled "
Bar-ba-sol
"
The online comic
Homestuck
mentions Barbasol frequently in connection with the father character.
North American distribution
[
edit
]
Barbasol is distributed throughout North America.
*
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